Stand By Your Brand

Here is a great column from the January 22 Chicago Tribune about the importance of building and maintaining your online personal brand. http://bit.ly/VvL8GG

Favorite quote from the article :“You have to live the brand promise every day,” Gershbein said. “A brand promise is something that evolves through the writing of a profile (on a social media site) but also through your actions. People see your LinkedIn profile, they see that posting articles, not just shamelessly self-promoting, giving other people kudos and credit. Nothing builds brands better and quicker than respect — giving it, knowing how to receive it and being in conversations that mean something.”